Brand Identity Design / Photography
Cloudcards Aviation Software
Cloudcards Aviation Management Software was developed for airline and aircraft lessors. Aviation is at the heart of everything they do. Their cutting edge products and services are designed and built by aviation experts. They provide simple solutions to some of the biggest operational challenges facing the aviation industry.
Colour Palette
Brand Requirements
PicFinch was tasked with redesigning Cloudcards brand. Cloudcards was expanding and needed to differentiate itself from its competitors. A new brand and marketing strategy would help them stand out in a crowded marketplace. To move forward as a leader in the Aviation software industry, they needed a new identity, better messaging and a higher purpose. One that would connect them with their customers.
• Appeal to the corporate environment
• Demonstrate professionalism, expertise & experience
• Utilise imagery to drive personalisation
• The brand needs to be clean, fresh, dynamic
• Transition a move from the black, dark background
• Position Cloudcards as a thought leader
Scope of Work
• Redesign Logo
• Tagline
• Brand Guidelines
• Brand Messaging
• Marketing Collateral
• Photography
• Website Design
• Website Development
• Brochure Design
• Digital Adverts
• MailChimp Email Marketing
