Branding & Design services are at the heart of what we do. Branding is much more than a logo, a website, and a business card, it is an experience and what sets an organization, person, product or service apart. Your brand is your company’s personality, how people see and feel about it. Great brands are easily recognizable, have clear missions and are what differentiates you from competitors. You want your customer to choose your brand over others. Working together, we will learn about your brand, vision, mission, objectives, customers and market. With our design experience in strategy and engaging desire for teamwork, great results can be achieved. Contact PicFinch for all your branding & design services.

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Brand Strategy

• Brand Development
• Story & Message
• Research & Insights
• Brand Strategy
• Brand Position
• Naming

Brand Design

• Visual Identity
• Logomarks
• Iconography
• Color & Type
• Brand Guidelines
• Tone of Voice
• Brand Personality
• Design Services

Brand Experience

• Web & Mobile
• Photography
• Packaging
• Unboxing
• Retail & POS
• Video & Motion
• Branded Spaces

Culture

• Purpose Statement
• Vision Statement
• Core Values
• Leadership
• Culture Alignment

Graphic Design is the process of visual communication, and problem-solving through the use of type, space, image and color. Good design stands out on its own and can showcase your brand and deliver its overall message in a distinct and creative way. Graphic design helps in building a unique identity for your brand. Good graphic design helps to develop and improve your brand by attracting potential customers. We supply branding & design services. Focused on creating the best visuals for your business. We create thoughtful designs that help your brand to stand out in crowded marketplaces and connect to your customers.

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• Annual Reports
• Brochures
• Magazine / Editorial Design
• Book Design
• Newsletters

• Marketing and Sales Materials
• Internal Communications
• Stationary
• Infographics
• Illustrations

• Logo Design
• Brand Identity
• Packaging Design
• Banners
• Posters

• Apparel Design
• Vehicle Signage
• Social Media Graphics
• Digital Design
• Presentations

Professional photography enhances your brand. Businesses need professional images for their website, billboards, printed materials, or social media. Having appealing and professional photography will make your business stand out from its competitors. At PicFinch, we do more than take a photo; we help tell your brand story through the medium of photography. We help you by capturing your brand’s personality. Having professional imagery reflects the spirit of your goods and services. One of the most important things to establish an engaging brand is the ability to clearly show who and what your business is about. Professional photography empowers you to tell this story without saying a word.

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• Advertising Photography
• Commercial Photography
• Corporate Photography
• Tourism Photography

• Drink Photography
• Food Photography
• Hotels Photography
• Interior Photography

• Fashion Photography
• Industrial Photography
• LifeStyle Photography
• Headshot Photography

• Portrait Photography
• Product Photography
• E-commerce Photography
• Event Photography

Your brand needs a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. Video has dominated social, and it is one of the most effective forms of digital marketing. Engaging videos will help promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. At PicFinch, we can help you tell your story. Storytelling is a proven method for relating to your customers on a more personal level. We can help you tell your entire company story—your purpose, values, how you benefit others through video production.

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Development
• Conception
• Treatment
• Storyboarding
• Scripting

Production
• Budgeting
• Planning
• Management
• Coordination
• Direction
• Photo Production
• Video Production

Post-production
• Video Editing
• Sound Editing
• Motion Design

Videos
• Corporate
• Product
• Social
• Promotional
• Teaser
• Commercial
• Fashion
• Tourism

Content marketing is a key marketing approach with a focus on creating and giving, relevant, and consistent content to attract and maintain a clearly defined audience that drives profitable customer action. Useful content should be at the core of your marketing. Creating valuable, unique, compelling content gives to your audience, rather than asking them for something. Content marketing is a long-term strategic approach to improving a brand’s visibility and earning trust. At PicFinch we use a combination of traditional and digital marketing techniques. Traditional marketing is largely considered to be passive, while digital marketing actively involves the target audience. Combining both traditional and digital marketing techniques allows your brand message to be spread across many different marketing channels. Depending on your target market, some channels and media outlets work better than others. This really allows the two techniques to complement each other, working together to achieve the company’s intended objectives. We can help with all your content marketing, content creation, branding & design services.

Content Marketing Strategy
• Research and Discovery
• Digital Planning
• Target Audience Profiling
• Measurement Strategy
• Social Strategy
• Engagement Strategy
• Channel Strategy
• Content Strategy
• Conversion Strategy

Social Media
• Social Content Creation
• Social Media Posts
• Social Campaign Development
• Choice of Channels
• Social Media Advertising
• Reputation Management
• Social Media Strategy Plan
• Social Media Manager
• Monthly Performance Reports
• MailChimp Email Marketing
• Social Media Training

Social Media Channels
• Facebook
• Instagram
• Linkedin
• Twitter
• YouTube
• Pinterest
• Google

Internet Marketing
• Search Engine Optimization
• Local SEO
• Organic SEO Results
• Pay Per Click Management
• SEO Audits
• Content Marketing
• Keyword Research
• Inbound Marketing Strategy
• Competitive Analysis